MS244 International Marketing

Unit 1 [Book]
International Marketing Meaning, Scope and Importance, Orientation	VIEW
EPRG Approach	VIEW
An Overview of the International Marketing Management Process	VIEW
International Marketing Environment	VIEW
International Market Segmentation and Positioning	VIEW
Screening and Selection of International Markets	VIEW
International Market Entry Strategies:
Exporting	VIEW
Licensing	VIEW
Contract Manufacturing	VIEW
Joint Venture M&A	VIEW
Setting-up of Wholly Owned Subsidiaries Aboard	VIEW
Strategic Alliances	VIEW

Unit 2 International Product and Pricing Strategies: [Book]
International Product Designing	VIEW
International Product Standardization vs. International Product Adaptation	VIEW
Managing International Product Line	VIEW
International Trade Product Life Cycle	VIEW
International New Product Development	VIEW
Pricing for International Markets, Factors Affecting International Price Determination, Price Quotations and Terms of Sale	VIEW

Unit 3 [Book]
Managing International Distribution and Promotion, Distribution Channel Strategy	VIEW
International Distribution Channels, their Roles and Functions	VIEW
Selection and Management of Overseas Intermediaries	VIEW
International Distribution Logistics	VIEW
Building brands in International Markets	VIEW
International Promotion Mix., Advertising and other Modes of Communication	VIEW
Brands Standardization Vs. Brands Adaptation	VIEW
Global Advertising Regulations	VIEW
Media and Message Considerations	VIEW
Planning for Trade Fairs and Exhibitions	VIEW

Unit 4 [Book]
Emerging Trends in International Marketing:	VIEW
Regionalism v/s Multilaterism	VIEW
Trade Blocks, Important Grouping in the World	VIEW
Legal Dimensions in International Marketing	VIEW
Role of IMF and WTO	VIEW
Marketing Research for Identifying Opportunities in International Markets	VIEW
Use of Online Channels for International Marketing Operations	VIEW