BCOM109 Business Communication GGSIPU B.COM 1st Sem Notes

Unit 1 [Book]  
Communication Roles and Flows in Organisations VIEW
Importance of Communication VIEW
Process of Communication VIEW
Principles of effective communication VIEW
Cross cultural issues in global communication VIEW
Ethical and legal issues in communication VIEW
Unit 2 [Book]  
Business Language and Presentation VIEW
Business, Commercial and Managerial Vocabulary terms used in trade VIEW
Business plans/ Sales pitch/ Project proposals/ Detailed project reports VIEW
Presenting Business plans VIEW
Multimedia Corporate presentations VIEW
Preparing minutes of meeting VIEW
Persuasive Letters VIEW
Unit 3 [Book]  
Business Correspondence, Request for Proposals VIEW
Inviting quotations, Sending quotations, Placing orders VIEW
Social and Public relations correspondence VIEW
Reading and Writing Shorter Business messages VIEW
Etiquettes for invitations, Thank you notes, Greetings, Congratulations, Regrets VIEW
Unit 4 [Book]  
Use of Digital platforms in Business Communication, Website content Management to attract traffic VIEW
Managing Digital Online communication, Handling Grievances complaints VIEW
Use of Social Media tools for Promotions, Social Media Messaging VIEW
Promoting Business philosophy concepts and ideas through blogs, web pages etc. VIEW
Participate in Online Business communities VIEW
Presentations and Etiquettes for webinars and conference calls VIEW
Privacy and Data Security issues in Business communication VIEW

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