BMBOM04 Service Operations Management 4th Semester AKTU MBA Notes

Unit 1
Introduction to Service Operations VIEW
Nature and Characteristics of Services, Classification of Service Industries VIEW
Evolution of Service Operations Management VIEW
Service Economy VIEW
Growth of Services Economy VIEW
Service encounter VIEW
Service Delivery System VIEW
Service Process Matrix VIEW
Service Positioning Strategies VIEW
Role of Service Operations in Organizational Competitiveness VIEW
Unit 2
Service Process Design: Flow Diagrams, Blueprinting, Process Analysis VIEW
Service Capacity Planning VIEW
Service Capacity Management VIEW
Managing demand VIEW
Capacity Mismatches VIEW
Service Process Management VIEW
Queue Management VIEW
Waiting Line Models VIEW
Service Facility Location Decisions VIEW
Facility Layout VIEW
Service Environment Design VIEW
Employee Scheduling VIEW
Service Staffing Strategies VIEW
Unit 3
Concept of Service Quality VIEW
SERVQUAL Model, GAP Model of Service Quality VIEW
Techniques for Measuring Service Quality VIEW
Productivity in Service Operations VIEW
Balancing Productivity and Customer Satisfaction VIEW
Service Recovery Strategies VIEW
Customer Retention VIEW
Service Guarantee Strategies VIEW
Unit 4
Technology in Service Operations, Role of Information Technology in Service Operations VIEW
Self-service Technologies VIEW
Automation VIEW
E-services VIEW
Digital Service Delivery Models VIEW
Integration of CRM Systems in Service Operations VIEW
Cloud computing VIEW
IT-Enabled Services (ITES) VIEW
Managing back-office and front-office integration VIEW
Technology adoption Challenges and Strategies VIEW
Unit 5  
Service Operations: Service Operations Strategy Formulation and Execution VIEW
Strategic Capacity VIEW
Facility Management VIEW
Innovation in Service Operations VIEW
Sustainable Service Operations VIEW
Green Practices VIEW
Benchmarking in Service Processes VIEW
Continuous Improvement in Service Processes VIEW
Performance Measurement Frameworks in Services VIEW
Application of Service Operations strategies in Banking, Hospitality, Healthcare, Retail, ITES, and Logistics Sectors VIEW

Leave a Reply

error: Content is protected !!