Business Communication CSJMU BBA 2nd Semester 2025-26 Notes

Unit 1 [Book]
Introduction, Meaning and Objective of Business Communication	VIEW
Verbal and Nonverbal Communication	VIEW
Role of Body Language	VIEW
Gestures and Posture	VIEW
Communication Process	VIEW
Various Barriers of Communication	VIEW
Concept of Proximity in Communication	VIEW
Time, Color, Pauses as Language	VIEW
Public Address System	VIEW

Unit 2 [Book]
Oral and Non- verbal Communication	VIEW
Principles of Oral Presentation	VIEW
Factors affecting Presentation	VIEW
Effective Presentation Skills	VIEW
Body Language	VIEW
Para Language	VIEW
Role of Listening and its importance	VIEW
Modern Forms of Communication	VIEW
International communication	VIEW
Cultural Sensitiveness and Cultural context	VIEW
Writing and Presenting in International Situations	VIEW

Unit 3 [Book]
Corporate Communication	VIEW
Formal and Informal Communication	VIEW
Corporate Communication dynamics	VIEW
Network Grapevine	VIEW
Barriers in Corporate Communication	VIEW
Essential of effective Business letters	VIEW
Writing Important Business Letters	VIEW
Business Letters including correspondence with Bank and Insurance companies	VIEW
Writing Resume	VIEW
Writing Memo	VIEW
Circulars	VIEW
Notice and Application	VIEW
Conveying Bad news through Letters	VIEW

Unit 4 [Book]
Corporate Meetings	VIEW
Delphi, Brainstorming and Nominal Group Technique of Group Decision Making	VIEW
Group Discussion	VIEW
Framing of Surveys	VIEW
Writing Cover Letter	VIEW
Types of Interviews	VIEW
Psychometric test in Employee Selection	VIEW
Cases and Presentations	VIEW