| Unit 1 [Book] | |
| Basics of Research, Scope of Business Research, Purpose of Research, Types of Research, Steps in the Research Process | VIEW |
| Types of Research Designs and its Applications | VIEW |
| Criteria of Good Research | VIEW |
| Scientific Thought in Research: Inductive and Deductive Reasoning | VIEW |
| Terminologies in Research | VIEW |
| Unit of Analysis: Individual, Organization, Groups | VIEW |
| Model building: Defining Construct, Attributes, Variables and Relationships | VIEW |
| Unit 2 [Book] | |
| Data Collection: Primary and Secondary Sources of Data | VIEW |
| Qualitative Vs. Quantitative Data | VIEW |
| Source of Primary Data Collection: Interviews, Focus Group Discussions, Observation, Survey Method | VIEW |
| Source of Secondary Data Collection | VIEW |
| Internal Data Sources, External Data Sources | VIEW |
| Questionnaire Designing: Steps in Designing Questionnaire, Pilot Testing, Cautions in Questionnaire Designing | VIEW |
| Unit 3 [Book] | |
| Measurement, Definition, Designing and Writing items | VIEW |
| Uni-dimensional Scales | VIEW |
| Multidimensional Scales | VIEW |
| Primary Scales of Measurement: Nominal, Ordinal, Interval, Ratio | VIEW |
| Attitude Measurement Scales/ Attitudinal Scales: Thurston, Likert and Semantic Differential Scaling | VIEW |
| Paired Comparison | VIEW |
| Reliability | VIEW |
| Validity of Scale | VIEW |
| Sampling, Steps, Types | VIEW |
| Sample Size Decision | VIEW |
| Hypothesis Formulation and Testing | VIEW |
| Types of Parametric and Non-Parametric Tests | VIEW |
| Unit 4 [Book] | |
| Report Preparation | VIEW |
| Meaning, Types and Layout of Research Report | VIEW |
| Steps in Report Writing | VIEW |
| Literature review and its Significance | VIEW |
| Citations (Styles like APA. IEEE etc.), Bibliography and Annexure in Report | VIEW |
| Essentials of Good Research Report | VIEW |
| Detailed Format of Report | VIEW |
| Presentation of a Report | VIEW |
| Ethics in Research | VIEW |
