Role of Integrated Marketing Communication (IMC) in Branding
by Marketing programs play an important role in building up of brand equity. These marketing programs are related to product, price and distribution channels. And these …
Tag: DECISION SCIENCE MBA NOTES
Promotion Mix
The Promotion Mix refers to the blend of several promotional tools used by the business to create, maintain and increase the demand for goods and …
Challenges in IMC
Across the globe, there is continuity in market deregulation and emergence of individualized segmentation of consumer tastes and preferences. So IMC being not an easy …
Elements of Business Planning Process
Your well-thought-out business plan lets others know you’re serious, and that you can handle all that running a business entails. It can also give you …
Opportunity Assessment
Today’s brands are under relentless pressure to stay relevant in an increasingly crowded and competitive market place. In order to be successful, brands need to …
How to begin with Low investment
Indian small towns are struggling with job opportunities. There is a high influx towards big cities for jobs in multinational companies or better business opportunities. …
Existing Data Based Research
Many research questions can be answered quickly and efficiently using data or specimens that have already been collected. There are three general approaches to using …
IRDAI
The Insurance Regulatory and Development Authority of India (IRDAI) is a regulatory body under the jurisdiction of Ministry of Finance, Government of India and is …
Scope, Importance and Evolution of Sales Management
Sales refers to the exchange of goods/ commodities against money or service. It is the only revenue generating function in an organization. It has formed …
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