| UNIT 1 International Marketing [Book Link] | ||
| 1 | Meaning, Scope and Importance | VIEW |
| 2 | International Marketing Orientation: EPRG Approach | VIEW |
| 3 | An Overview of the International Management Process | VIEW |
| 4 | International Marketing Environment | VIEW |
| 5 | International Market Segmentation and Positioning | VIEW |
| 6 | Screening and Selection of Markets | VIEW |
| International Market Entry Continuum & Modes | ||
| 7 | Exporting, Licensing, Contract Manufacturing | VIEW |
| 8 | Joint Venture, Setting-up of Wholly Owned Subsidiaries Aboard, Strategic Alliances | VIEW |
| UNIT 2 International Product and Pricing Strategies [Book Link] | ||
| 1 | Product Designing | VIEW |
| 2 | Product Standardization Vs. Adaptation | VIEW |
| 3 | Managing Product Line | VIEW |
| 4 | International Trade Product Life Cycle | VIEW |
| 5 | New Product Development | VIEW |
| 6 | Pricing for International Markets, Factors affecting International Price Determination, Price Quotations | VIEW |
| UNIT 3 Managing International Distribution and Promotion [Book Link] | ||
| 1 | Distribution Channel Strategies – International Distribution Channels, Their roles and functions | VIEW |
| 2 | Selection and Management of overseas Intermediaries | VIEW |
| 3 | International Distribution Logistics | VIEW |
| 4 | Building brands in International markets | VIEW |
| 5 | International Promotion Mix | VIEW |
| 6 | Advertising and Other Modes of Communication | VIEW |
| 7 | Global Advertising Regulations | VIEW |
| 8 | Media and Message Considerations | VIEW |
| 9 | Plans for Trade Fairs and Exhibitions | VIEW |
| UNIT 4 Emerging Trends in International Marketing [Book Link] | ||
| 1 | Importance of Trade Blocks for International Marketing | VIEW |
| 2 | Legal Dimensions International Marketing | VIEW |
| 3 | Marketing Research for Identifying opportunities in International Markets | VIEW |
| 4 | Use of Online Channel International Marketing Operations | VIEW |
| 5 | International Marketing Ethics | VIEW |
| 6 | Negotiating Strategies with International Customers | VIEW |
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