| Unit 1 Advertising [Book] | |
| Advertising Introduction, Scope | VIEW |
| Importance of Advertising in business | VIEW |
| Role of advertising | VIEW |
| Function of advertising | VIEW |
| Key players in advertising | VIEW |
| Types of advertising | VIEW |
| Unit 2 Public Relation and Publicity [Book] | |
| Meaning of Public Relation | VIEW |
| Difference between Public Relations and Advertising | VIEW |
| Role of Public Relations | VIEW |
| Process of Public Relation | VIEW |
| Advantages and Disadvantages of Public Relations | VIEW |
| Publicity Advantages and Disadvantages | VIEW |
| Unit 3 Sales Management and Sales Promotional [Book] | |
| Sales Management, Objectives | VIEW |
| Sales Management Strategies | VIEW |
| Functions of Sales Executive | VIEW |
| Scope and Role of Sales Promotion | VIEW |
| VIEW |
| Unit 4 Print Media and Broadcasting [Book] | |
| Characteristics of the Press Media, Basic Media concepts | VIEW |
| Newspapers Media | VIEW |
| Magazines Media | VIEW |
| Factors to be Considered for Print Media advertising | VIEW |
| Meaning of Broadcasting, Radio as a medium, Television as a medium | VIEW |
| Internet advertising | VIEW |
| Unit 5 [Book] | |
| Media Planning and Strategies | VIEW |
| Growth and Importance of Media | VIEW |
| Meaning and Role of Media Planning | VIEW |
| Media Plan | VIEW |
| Market Analysis | VIEW |
| Media Objectives | VIEW |
| Developing and implementing Media Strategies | VIEW |
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