BBA301 Advertising Management
| Unit 1 {Book} | |
| Advertising: Introduction, Scope | VIEW |
| Importance Advertising in business | VIEW |
| Role of advertising | VIEW |
| Function of advertising | VIEW |
| Key players in advertising | VIEW |
| Types of advertising | VIEW |
| Unit 2 Public Relation and Publicity {Book} | |
| Meaning of Public Relation | VIEW |
| Difference between public relations and advertising | VIEW |
| Role of Public Relations | VIEW |
| Process of Public Relation | VIEW |
| Advantages and disadvantages of Public Relations | VIEW |
| Publicity, Advantages and disadvantages | VIEW |
| Unit 3 Sales Management and Sales Promotional {Book} | ||
| Defining Sales Management, Objectives of Sales Management | VIEW | |
| Sales Management Strategies | VIEW | |
| Functions of Sales Executive | VIEW | |
| Scope and Role of sales promotion | VIEW | VIEW |
| Unit 4 Print Media and Broadcasting {Book} | |
| Characteristics of the press, Basic Media concepts, Newspapers, Magazines | VIEW |
| Factors to be considered for Print Media advertising | VIEW |
| Meaning of Broadcasting, Radio as a medium, Television as a medium | VIEW |
| Internet advertising | VIEW |
| Unit 5 Media Planning and Strategies {Book} | |
| Growth and Importance of Media | VIEW |
| Meaning and role of media planning | VIEW |
| Media Plan | VIEW |
| Market Analysis | VIEW |
| Media Objectives | VIEW |
| Developing and implementing Media Strategies | VIEW |
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