Unit 1 {Book} | |
Advertising: Introduction, Scope | VIEW |
Importance Advertising in business | VIEW |
Role of advertising | VIEW |
Function of advertising | VIEW |
Key players in advertising | VIEW |
Types of advertising | VIEW |
Unit 2 Public Relation and Publicity {Book} | |
Meaning of Public Relation | VIEW |
Difference between public relations and advertising | VIEW |
Role of Public Relations | VIEW |
Process of Public Relation | VIEW |
Advantages and disadvantages of Public Relations | VIEW |
Publicity, Advantages and disadvantages | VIEW |
Unit 3 Sales Management and Sales Promotional {Book} | ||
Defining Sales Management, Objectives of Sales Management | VIEW | |
Sales Management Strategies | VIEW | |
Functions of Sales Executive | VIEW | |
Scope and Role of sales promotion | VIEW | VIEW |
Unit 4 Print Media and Broadcasting {Book} | |
Characteristics of the press, Basic Media concepts, Newspapers, Magazines | VIEW |
Factors to be considered for Print Media advertising | VIEW |
Meaning of Broadcasting, Radio as a medium, Television as a medium | VIEW |
Internet advertising | VIEW |
Unit 5 Media Planning and Strategies {Book} | |
Growth and Importance of Media | VIEW |
Meaning and role of media planning | VIEW |
Media Plan | VIEW |
Market Analysis | VIEW |
Media Objectives | VIEW |
Developing and implementing Media Strategies | VIEW |
2 thoughts on “BBA301 Advertising Management”