| Unit 1 Social Media & Analytics: {Book} | |
| Introduction to Social Media, Social media landscape | VIEW |
| Social Media Analytics & its Need | VIEW |
| Social Media Analytics in Small and Large organizations | VIEW |
| Application of Social Media Analytics in different Social media platforms | VIEW |
| Introduction to Web Analytics: Definition, Process, Key terms: Site references, Keywords and Key phrases; building block terms: Visit characterization terms, Content characterization terms, Conversion metrics; Categories: Offsite web, on site web; | VIEW |
| Web analytics platform, Web analytics evolution, Need of web analytics, Advantages & Limitations | VIEW |
| Unit 2 [Book] | |
| Network Fundamentals: The Social Networks Perspective, Nodes, Ties and Influencers, Social Network, Web data and Methods | VIEW |
| Data Collection and Web Analytics Fundamentals: | |
| Capturing Data: Web logs, Web Beacons, Java Script Tags, Packet Sniffing | VIEW |
| Outcome data: E-commerce, Lead generation, Brand/ Advocacy and Support | VIEW |
| Competitive Data: Panel Based measurement, ISP Based Measurement, Search Engine Data; Organizational Structure | VIEW |
| Type and Size of Data, identifying unique page definition, Cookies, Link Coding Issues | VIEW |
| Unit 3 [Book] | |
| Common metrics: Hits, Page views, Visits, Unique Page Views, Bounce, Bounce rate & its improvement, Average Time on Site, Real Time report, Traffic Source Report, Custom Campaigns, Content Report, Google analytics | VIEW |
| Key Performance Indicator, Need, Characteristics, Perspective and Uses | VIEW |
| Graphs and Matrices, Basic Measures for individuals and networks | VIEW |
| Random Graphs & Network evolution | VIEW |
| Social Context Affiliation & Identity | VIEW |
| Web analytics Tools: A/B testing, Online surveys, Web Crawling and Indexing | VIEW |
| Natural Language Processing Techniques for Micro-text Analysis | VIEW |
| Unit 4 [Book] | |
| Facebook Analytics: Introduction, Parameters, Demographics, Analyzing page audience, Reach and engagement analysis, Post-Performance on FB | VIEW |
| Social Campaigns: Goals and evaluating outcomes, Measuring and Analyzing Social Campaigns | VIEW |
| Social Network Analysis like Instagram, twitter, LinkedIn, YouTube etc. AdWords, Benchmarking | VIEW |
| Categories of Traffic, Organic traffic, Paid traffic | VIEW |
| Google Analytics, Brief introduction and Working, Google website optimizer, Implementation Technology, Limitations, Performance concerns, Privacy issues | VIEW |
| Unit 5 [Book] | |
| Heuristic evaluations, Conducting a Heuristic Evaluation, Benefits of heuristic evaluations | VIEW |
| Site Visits: Conducting a site visit, Benefits of site visits | VIEW |
| Website Surveys, Post-visit Surveys, Creating and Running a Survey, Benefits of Surveys | VIEW |
| Web analytics 1.0 & its Limitations | VIEW |
| Introduction to WA 2.0 | VIEW |
| Competitive Intelligence Analysis and Data Sources | VIEW |
| Website Traffic Analysis, Traffic Trends, Site overlap and Opportunities | VIEW |
When will the notes be available for this subject
Soon
Why the rest units is not given?
Read book
i think in 2024 you will upload the further units
Check now ✅