KMBNMK05 Social Media and Web Analytics

Unit 1 Social Media & Analytics: {Book}  
Introduction to Social Media, Social media landscape VIEW
Social Media Analytics & its Need VIEW
Social Media Analytics in Small and Large organizations VIEW
Application of Social Media Analytics in different Social media platforms VIEW
Introduction to Web Analytics: Definition, Process, Key terms: Site references, Keywords and Key phrases; building block terms: Visit characterization terms, Content characterization terms, Conversion metrics; Categories: Offsite web, on site web; VIEW
Web analytics platform, Web analytics evolution, Need of web analytics, Advantages & Limitations VIEW

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