KMBNMK05 Social Media and Web Analytics

Unit 1 Social Media & Analytics: {Book}
Introduction to Social Media, Social media landscape	VIEW
Social Media Analytics & its Need	VIEW
Social Media Analytics in Small and Large organizations	VIEW
Application of Social Media Analytics in different Social media platforms	VIEW
Introduction to Web Analytics: Definition, Process, Key terms: Site references, Keywords and Key phrases; building block terms: Visit characterization terms, Content characterization terms, Conversion metrics; Categories: Offsite web, on site web;	VIEW
Web analytics platform, Web analytics evolution, Need of web analytics, Advantages & Limitations	VIEW