BBA203 Marketing Management

Unit 1 Introduction to Marketing [Book]
Nature, Importance and Scope of Marketing, Basic Concepts		VIEW
Marketing Philosophies		VIEW
Marketing Management Process, An Overview		VIEW
Concept of Marketing Mix.		VIEW
Understanding Marketing Environment		VIEW
Steps in Consumer Decision Making		VIEW
Market Segmentation		VIEW
	VIEW	VIEW
Levels and Bases of Segmentation		VIEW
Market Targeting Concept		VIEW
Market Targeting Criteria		VIEW
Product positioning Concept		VIEW
Product positioning Bases	VIEW	VIEW
**Characteristics of Industrial Markets		VIEW
**Market Segmentation, Target and Positioning		VIEW

Unit 2 Product & Pricing [Book]
Product decisions, Concept and Classification		VIEW
	VIEW	VIEW
Levels of Product		VIEW
**Product Mix		VIEW
**Product Lines		VIEW
Product Strategies		VIEW
Branding Decisions		VIEW
New Product Development		VIEW
Product Life Cycle		VIEW
Pricing Decisions:		VIEW
Factors affecting pricing		VIEW
Pricing Objectives		VIEW
Pricing Methods		VIEW
Pricing Adjustments Strategies		VIEW

Unit 3 Marketing mix Decision: Promotion and Distribution [Book]
Major channel Design Decisions		VIEW
Types of Channels and functions	VIEW	VIEW
Delivering value: Factors affecting choice of Distribution channel		VIEW
**Role and Importance of Intermediaries		VIEW
Channel Management	VIEW	VIEW
Promotion decisions		VIEW
Communication process	VIEW	VIEW
Decisions about promotion mix. Tools:	VIEW	VIEW
Advertising	VIEW	VIEW
Personal Selling	VIEW	VIEW
Sales Promotion	VIEW	VIEW
	VIEW	VIEW
Public Relations, Publicity	VIEW	VIEW
Direct Marketing	VIEW	VIEW
Integrated marketing communication approach	VIEW	VIEW
	VIEW	VIEW
**Selecting, Motivating and Evaluating Channel intermediaries		VIEW
**Physical Distribution		VIEW
**Logistics and Supply chain Management		VIEW

Unit 4 Introduction to emerging Trends in Marketing [Book]
Relationship Marketing	VIEW	VIEW
Sustainable Marketing		VIEW
Green Marketing		VIEW
Social Marketing		VIEW
Digital Marketing	VIEW	VIEW
Social media Marketing	VIEW	VIEW
		VIEW
Role of AI and Robotics in Marketing		VIEW
Ethical issues in Marketing	VIEW	VIEW