| Unit 1 Introduction to Marketing [Book] | ||
| Nature, Importance and Scope of Marketing, Basic Concepts | VIEW | |
| Marketing Philosophies | VIEW | |
| Marketing Management Process, An Overview | VIEW | |
| Concept of Marketing Mix. | VIEW | |
| Understanding Marketing Environment | VIEW | |
| Steps in Consumer Decision Making | VIEW | |
| Market Segmentation | VIEW | |
| VIEW | VIEW | |
| Levels and Bases of Segmentation | VIEW | |
| Market Targeting Concept | VIEW | |
| Market Targeting Criteria | VIEW | |
| Product positioning Concept | VIEW | |
| Product positioning Bases | VIEW | VIEW |
| **Characteristics of Industrial Markets | VIEW | |
| **Market Segmentation, Target and Positioning | VIEW | |
| Unit 2 Product & Pricing [Book] | ||
| Product decisions, Concept and Classification | VIEW | |
| VIEW | VIEW | |
| Levels of Product | VIEW | |
| **Product Mix | VIEW | |
| **Product Lines | VIEW | |
| Product Strategies | VIEW | |
| Branding Decisions | VIEW | |
| New Product Development | VIEW | |
| Product Life Cycle | VIEW | |
| Pricing Decisions: | VIEW | |
| Factors affecting pricing | VIEW | |
| Pricing Objectives | VIEW | |
| Pricing Methods | VIEW | |
| Pricing Adjustments Strategies | VIEW | |
| Unit 3 Marketing mix Decision: Promotion and Distribution [Book] | ||
| Major channel Design Decisions | VIEW | |
| Types of Channels and functions | VIEW | VIEW |
| Delivering value: Factors affecting choice of Distribution channel | VIEW | |
| **Role and Importance of Intermediaries | VIEW | |
| Channel Management | VIEW | VIEW |
| Promotion decisions | VIEW | |
| Communication process | VIEW | VIEW |
| Decisions about promotion mix. Tools: | VIEW | VIEW |
| Advertising | VIEW | VIEW |
| Personal Selling | VIEW | VIEW |
| Sales Promotion | VIEW | VIEW |
| VIEW | VIEW | |
| Public Relations, Publicity | VIEW | VIEW |
| Direct Marketing | VIEW | VIEW |
| Integrated marketing communication approach | VIEW | VIEW |
| VIEW | VIEW | |
| **Selecting, Motivating and Evaluating Channel intermediaries | VIEW | |
| **Physical Distribution | VIEW | |
| **Logistics and Supply chain Management | VIEW | |
| Unit 4 Introduction to emerging Trends in Marketing [Book] | ||
| Relationship Marketing | VIEW | VIEW |
| Sustainable Marketing | VIEW | |
| Green Marketing | VIEW | |
| Social Marketing | VIEW | |
| Digital Marketing | VIEW | VIEW |
| Social media Marketing | VIEW | VIEW |
| VIEW | ||
| Role of AI and Robotics in Marketing | VIEW | |
| Ethical issues in Marketing | VIEW | VIEW |