| Unit 1 [Book] | ||
| Marketing Analytics Meaning, Nature | VIEW | VIEW |
| Data collection | VIEW | |
| Predictive analysis | VIEW | |
| Summarizing Market data using Excel or R Software: | VIEW | VIEW |
| Pivot Table | VIEW | VIEW |
| Charts | VIEW | VIEW |
| Exploratory data Analytics | VIEW | |
| Unit 2 [Book] | ||
| Product Analytics Meaning | VIEW | |
| Product design (Conjoint Analysis) | VIEW | |
| VIEW | VIEW | |
| Deciding the attributes of product (Regression) | VIEW | |
| Test Marketing (Moving average) | VIEW | |
| Demand forecasting (Naïve Method, Least square, Regression, Time series analysis) | VIEW | |
| Price Analytics: | VIEW | |
| Linear and Non-linear Pricing | VIEW | |
| Price Optimization | VIEW | |
| Price Bundling | VIEW | VIEW |
| Discounted pricing | VIEW | |
| Price Skimming | VIEW | |
| Revenue Management | VIEW | VIEW |
| Markdown pricing | VIEW | |
| Unit 3 Place Analytics: [Book] | ||
| Designing retail outlet | VIEW | VIEW |
| Online Product Assortment | VIEW | |
| Allocating Retail Space and Sales Resources | VIEW | |
| Distribution channel | VIEW | VIEW |
| Catalog/e-mail Marketing | VIEW | VIEW |
| Promotion Analytics: Media selection Model | VIEW | |
| VIEW | VIEW | |
| Measure the effectiveness of Marketing | VIEW | |
| Digital Advertisement | VIEW | |
| Viral Marketing | VIEW | VIEW |
| Unit 4 [Book] | |
| Measuring Consumer Responses: | VIEW |
| Measuring Consumer Satisfaction ( Regression analysis) | VIEW |
| VIEW | |
| Consumer Loyalty, Trust | VIEW |
| Calculating Consumer Value | VIEW |
| VIEW | |
| Analyzing Consumer reviews | VIEW |
| Understanding Consumer Sentiments and Emotions | VIEW |