Ethical issues in Testing

Psychologists use research for any number of reasons. They use written material, digital sources and human subjects as tools in which to test their theories. …

Introduction to the Concept of: Sigmund Freud

Freud developed a structural model of the mind comprising the entities id, ego, and superego (what Freud called “the psychic apparatus”). These are not physical areas within …

Behavior Testing

Employment behavior tests are a valuable tool for gaining insights into the interaction style, behavior traits, and behavioral tendencies of individuals. They are designed to …

Microblogging, Mobile Computing

Micro Blogs Micro blogging refers to a type of blogging that uses very quick, small and short messages either in audio, text or video forms. …

Managing the Online Customer experience, Importance, Challenges

Managing the Online Customer experience, Importance, Challenges

Internet Marketing Strategy

Internet Marketing Strategy

Internet Marketing VS Traditional Marketing Communication

Traditional marketing includes business cards, notices, announcements, handouts, business promotions on TV and radio, print advertisements in daily newspapers and magazines to publicize an occasion …

Industrial Product Classifications

Classification of Industrial products is necessary as it helps decision making for the organization. Industrial goods are classified on the basis of their relative cost …

Segmentation, Targeting and Positioning in Business Markets

1. Segmentation Customers in a market vary widely in terms of their level and sophistication of need, in the way they would like the product …

Organizational Market Environment: Buyer Seller Relationship

Buyers and sellers in mature industrial markets can turn single transactions into long-term beneficial relationships by a deeper understanding of the complex connection between the …

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