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Social campaigns refer to strategic marketing initiatives that are executed on social media platforms to achieve specific goals. These campaigns can be designed to raise …
Social Network Analysis (SNA) is a valuable tool for understanding and analyzing social networks on platforms like Instagram, Twitter, LinkedIn, YouTube, and others. SNA involves …
Hits While “hits” is a term commonly used in web analytics, it is not considered a reliable or meaningful metric on its own. Hits refer …
Graphs and matrices are fundamental tools used in analyzing and measuring individuals and networks within the context of social network analysis. Here are the basic …
Key Performance Indicators (KPIs) are quantifiable metrics used to measure the performance and effectiveness of an organization, department, or specific activities within a business. They …
Micro-text analysis refers to the process of analyzing short and concise text data, such as social media posts, tweets, product reviews, and chat messages. Natural …
Random graphs and network evolution are concepts within the field of network science that help us understand the formation and growth of networks. Random graphs …
Social context affiliation and identity refer to how individuals associate themselves with specific social groups, communities, or contexts and how these affiliations shape their sense …
A/B Testing A/B testing, also known as split testing, is a method used in marketing and experimentation to compare two versions of a webpage, advertisement, …
Capturing data refers to the process of collecting and recording information for analysis, storage, or further processing. In the context of social networks and web …
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