| UNIT 1 [Book Link] | ||
| 1 | Meaning Nature, Scope, and Importance of Strategy | VIEW |
| 2 | Meaning Nature, Scope, and Importance of Strategic Management | VIEW |
| 3 | Introduction to Business Policy | VIEW |
| 4 | Strategic Decision-Making | VIEW |
| 5 | Process of strategic management and levels at which strategy operates | VIEW |
| 6 | Strategic intent- Vision, Mission, Business definition, Goals and Objectives | VIEW |
| UNIT 2 Environmental Scanning [Book Link] | ||
| 1 | Factors Considered, Approaches | VIEW |
| External Environment Analysis: | ||
| 2 | PESTEL Analysis | VIEW |
| 3 | EFE Matrix | VIEW |
| 4 | PORTER Five Forces Model | VIEW |
| 5 | Internal Appraisal | VIEW |
| 6 | The Internal Environment | VIEW |
| 7 | Organizational Capability Factors | VIEW |
| 8 | Organizational Appraisal | VIEW |
| Factors Affecting | VIEW | |
| Approaches | VIEW | |
| Methods & Techniques | VIEW |
| 9 | Resource Based View (RBW) Analysis | VIEW |
| 10 | VRIO Framework | VIEW |
| 11 | Value Chain Analysis | VIEW |
| 12 | IFE matrix (Internal Factor Evaluation) | VIEW |
| UNIT 3 Strategy Formulation [Book Link] | ||
| 1 | Strategy Formulation- Corporate, Business, Functional strategy | VIEW |
| 2 | Strategies – Stability, Expansion, Retrenchment and Combination strategies | VIEW |
| 3 | Concentration Strategies | VIEW |
| 4 | Integration Strategies- Horizontal & Vertical | VIEW |
| 5 | Diversification- Related & Unrelated | VIEW |
| 6 | Internationalization | VIEW |
| 7 | Porters Model of competitive advantage of nations | VIEW |
| 8 | Cooperative- Mergers & acquisition Strategies | VIEW |
| 9 | Joint Venture | VIEW |
| 10 | Strategic Alliance | VIEW |
| 11 | Digitalization Strategies | VIEW |
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UNIT 4 [Book Link] |
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| Strategy Analysis: | ||
| 1 | Strategy Analysis- process | VIEW |
| 2 | Analyzing Strategic Alternative | VIEW |
| 3 | Evaluating and Choosing Among Strategic Alternative | VIEW |
| 4 | Tools & Techniques of strategic Analysis | VIEW |
| 5 | Strategic Choice | VIEW |
| 6 | BCG Matrix | VIEW |
| 7 | Ansoff Grid | VIEW |
| 8 | GE Nine Cell Planning | VIEW |
| 9 | Hofer’s Product Market Evolution Matrix | VIEW |
| 10 | McKinney | VIEW |
| Strategy Implementation: | ||
| 11 | Resource allocation | VIEW |
| 12 | Projects and Procedural issues in Strategy implementation | VIEW |
| 13 | Organization structure and systems in Strategy implementation | VIEW |
| 14 | Leadership and corporate culture | VIEW |
| 15 | Values, Ethics and Social Responsibility | VIEW |
| 16 | Operational and Derived Functional plans to Implement Strategy | VIEW |
| 17 | Integration of functional plans |
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| UNIT 5 Strategy Evaluation & Control [Book Link] | ||
| 1 | Strategy Evaluation & Control – Nature, Importance | VIEW |
| 2 | Organizational Systems and Techniques of Strategic Evaluation | VIEW |
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