| UNIT 1 Introduction to Digital Marketing [Book Link] | ||
| 1 | The New Digital World | VIEW |
| 2 | The Modern Digital Consumer And New Consumer’s Digital Journey | VIEW |
| 3 | Marketing Strategies For The Digital World | VIEW |
| UNIT 2 E-Commerce and Internet Marketing [Book Link] | ||
| 1 | E-Marketing | VIEW |
| 2 | Online Marketing Mix | VIEW |
| 3 | Online Consumer | VIEW |
| 4 | Customer Relationship Management In The Virtual World | VIEW |
| 5 | Online Branding | VIEW |
| 6 | Traffic Building And E-Commerce | VIEW |
| 7 | Managing Content In A Digital Age | VIEW |
| 8 | Consumer Buying Behaviour In Digital Age | VIEW |
| 9 | Factors Affecting Online Consumer Behaviour | VIEW |
| UNIT 3 Acquiring & Engaging Users through Digital Channels [Book Link] | ||
| 1 | Understanding The Relationship Between Content And Branding And Its Impact On Sales | VIEW |
| 2 | Search Marketing | VIEW |
| 3 | Mobile Marketing | VIEW |
| 4 | Video Marketing | VIEW |
| 5 | Social-Media Marketing | VIEW |
| 6 | Online Campaign Management; Using Marketing Analytic Tools To Segment, Target And Position | VIEW |
| 7 | Overview of search engine optimization (SEO) | VIEW |
| UNIT 4 Designing Organization for Digital Success [Book Link] | ||
| 1 | Digital Transformation | VIEW |
| 2 | Digital Leadership Principles | VIEW |
| 3 | Online P.R. And Reputation Management | VIEW |
| 4 | ROI Of Digital Strategies | VIEW |
| 5 | How Digital Marketing Is Adding Value To Business | VIEW |
| 6 | Evaluating Cost Effectiveness Of Digital Strategies | VIEW |
| UNIT 5 Digital Innovation and Trends [Book Link] | ||
| 1 | The Contemporary Digital Revolution | VIEW |
| 2 | Digital Transformation Framework | VIEW |
| 3 | Security Issue With Digital Marketing | VIEW |
| 4 | Privatization Issue With Digital Marketing | VIEW |
| 5 | Trends In Digital Marketing- Indian Context | VIEW |
| 6 | Trends In Digital Marketing- Global Context | VIEW |
| 7 | Online Communities And Co-Creation | VIEW |
| 8 | Future Of Marketing Gamification And Apps | VIEW |
One thought on “RMBMK03 Digital Marketing”