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Types of requirements of Rural Demand

Rural marketing requires special promotion efforts, such as AVP van, demonstrations, and group meetings due to the unique characteristics of the market. The media and the methods have to be […]

Factors influencing Rural Consumer purchase decision

Socio-cultural Factors Socio-cultural environment is an important part of environment culture, traditions, beliefs, values and lifestyle of the people within a limitation of society constitute the socio-cultural environment. The following […]

Hierarchy of Rural markets

The lands in India consist of about 650,000 villages. These villages are enclosed by about 850 million consumers making up for about 70 per cent of population of our country […]

Indian Rural Market

Rural marketing is a type of marketing in which activities are planned according to the needs and requirements of the people living in the rural areas. Marketing is the process […]

CRM Links in E-Business

CRM is a term that is often referred to in marketing. However, there is no complete agreement upon a single definition. This is because CRM can be considered from a […]

Field Force Automation

Field force automation (FFA) is the capture of field sales or service information in real time using communications technology, typically handheld PDAs, wireless devices, tablet PCs or mobile phones. The […]

Beta Test and Data Import

Beta Testing is one of the Acceptance Testing types, which adds value to the product as the end-user (intended real user) validates the product for functionality, usability, reliability, and compatibility. […]

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