Assets under Management, Net Asset Value, Exchange Traded Funds
by Assets under Management Assets under management (AUM), sometimes called fund under management, measures the total market value of all the financial assets which an individual …
Category: CSJMU Kanpur BBA Notes
Mutual Fund types, Debt, Equity, Balanced, Tax Saving, Offshore Fund
Equity Funds Equity funds primarily invest in stocks, and hence go by the name of stock funds as well. They invest the money pooled in …
Real Estate Investment Trust
A real estate investment trust (REIT) is a company that owns, and in most cases operates, income-producing real estate. REITs own many types of commercial …
Investment Vs. Speculation
Investors and traders take on calculated risk as they attempt to profit from transactions they make in the markets. The level of risk undertaken in …
Consumer-oriented tools and Techniques of sales promotion
The consumer-oriented promotion tools are aimed at increasing the sales to existing consumers, and to attract new customers to the firms. It is also called …
Designing Sales promotion strategies
Principled implementation of sales promotion programs in the short term will have many benefits. The most important results of sales promotion are presented as follow: …
Tools and Techniques of promotion strategies
There are four main strategies that are used to promote goods or services. These include: Advertising Advertising is any form of paid correspondence used to …
Trade dealings and Retail promotions
Trade-oriented sales promotion programmes are directed at the dealer network of the company to motivate them to the sell more of the company’s brand than …
Impact of Sales promotion
A sales promotion is a marketing strategy in which a business uses a temporary campaign or offer to increase interest or demand in its product …
Relation between advertising and Sales promotion
Advertising Advertising is the process of expressing the qualities and advantages of your products and services, relative to the product and services that your competitors …