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Advertising Function and Role

It performs the following functions: (i) Promotion of Sales: Advertising promotes the sale of goods and services by informing and persuading the people to buy them. A good advertising campaign […]

Place of advertising in Marketing Mix.

The best marketing meetings are usually those in which a suggestion prompts someone to finish the thought with an unexpected spin. And then someone else builds on this idea with […]

Functions of Advertising Media

Advertising media has become a common need of every business organization today, and without advertising media, nobody can think about surviving in the market. There is no doubt about it […]

Selection of Advertising media and its Vehicle

Factors Influencing Media Selection: In making media selection, we have to consider the following factors: (i) The financial allocation for advertising. (ii) The nature of the product and the demand […]

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